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Thursday, October 20 • 2:00pm - 2:45pm
SmartBear: Building a Customer Education program LIMITED

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Limited Capacity seats available

What is the relationship between customer education, loyalty and customer retention?  When customers have purchased your product, it’s imperative to give them the necessary supporting tools to be successful.

SmartBear saw an opportunity to improve retention for one very technical product. The company decided to offer free customer education and training programs via webinars to address this issue.

In the development of the program, SmartBear analyzed the content available to them, and worked with other teams in the organization to align their efforts.

To promote the new training program, SmartBear sent newsletters to past and present customers, did in-product promotions, developed social media channels and community forums.  The customer success team and the sales reps encouraged participation with personal invites.

The results were explosive.  This session will tell you how they did it and how you might do the same.

Speakers
avatar for Christina Lowe

Christina Lowe

Customer & Partner Marketing Manager, SmartBear
Christina Lowe is the Customer & Partner Marketing Manager at SmartBear Software, the leader in software quality tools for the connected world. She builds programs to ensure users and customers are successful after purchasing SmartBear products. She ensures adoption, retention and... Read More →
avatar for Dana Rogozenski

Dana Rogozenski

Customer Education, SmartBear
Dana Rogozenski is the Customer & Partner Education Manager at SmartBear Software, the leader in software quality tools for the connected world.  As one of the founding members of SmartBear Academy, she has played an integral part in enabling thousands of customers by offering free... Read More →


Thursday October 20, 2016 2:00pm - 2:45pm EDT
Anderson Room 400 Soldiers Field Road, Boston, MA, 02134