Back To Schedule
Thursday, October 20 • 2:00pm - 2:45pm
Crimson Hexagon: Building a Customer Advocacy Program LIMITED

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

Customer Advocacy programs are rapidly being added by companies with an existing Customer Success department. This is especially true in Software as a Service technology companies. Why are we seeing this trend, how do you start an advocacy program, and are there ways to measure its impact?  The session will also address the life-cycle of a company and when advocacy should be considered, where should it live within the organization and what type of advocacy programs impact customer reach and/or relationship.

avatar for Irwin Hipsman

Irwin Hipsman

Dir: Customer Advocacy, Crimson Hexagon
Irwin Hipsman is the Director of Customer Success & Advocacy at Crimson Hexagon, a social data analytics and insights platform. He joined in 2015 after starting up and managing Brainshark's successful advocacy program. He has worked in SAAS webconferencing and collaboration technologies... Read More →

Thursday October 20, 2016 2:00pm - 2:45pm EDT
Fiedler Room 400 Soldiers Field Road, Boston, MA, 02134