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Thursday, October 20 • 2:00pm - 2:45pm
ClearCompany: Segmenting for Growth LIMITED

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Limited Capacity seats available

For every business, there comes a time when their ‘one size fits all’ client management strategy begins to feel like no strategy at all. The day that a company first segments their client base is a milestone of organizational maturity and, done properly, will be remembered as turning point in fueling explosive account growth. On the flip side, a poorly timed or misguided segmentation strategy will be ineffective at best and may negatively impact the bottom line for years to come.

Join us as ClearCompany shares their own segmentation journey which resulted in a dramatic increase in revenue generated per client. We'll discuss how ClearCompany knew when it was time to segment based on a close analysis of key revenue metrics. You'll also hear how ClearCompany looked deep within their own client behavioral data to find natural segment categories and breakpoints, rather than relying on generic segmentation by region or industry. Lastly we'll look at the aftermath - how exactly did segmentation result in breakthrough revenue growth and how can other organizations achieve similar results?

Speakers
avatar for Katie Bond

Katie Bond

Director: Client Service, ClearCompany
Katie Bond is the head of Client Success at ClearCompany, a SaaS-based Talent Management Platform that serves over 1300 organizations across the globe. Since founding the Client Success function at ClearCompany nearly 6 years ago, Katie has been a passionate driver of growth and architect... Read More →


Thursday October 20, 2016 2:00pm - 2:45pm EDT
Eliot Room 400 Soldiers Field Road, Boston, MA, 02134